Why Billboards

Connect your brand.
generate leads.
drive sales.

Why Billboards
Constant
Visibility
Billboards are on 24/7 — delivering your message day and night, rain or shine.
High Reach & Frequency
Drivers and commuters pass the same boards daily, creating powerful brand repetition and recognition.
Captive
Audience
Unlike TV or online ads, you can’t skip or scroll past a billboard. It’s front and center every time.
Local
Impact
Perfect for reaching people who live, work, and shop in your community — exactly where buying decisions happen.
Instant
Credibility
A billboard gives your business a sense of legitimacy, authority, and trust.
Customizable & Creative
Bold visuals, simple messages, and strategic placement make your brand unforgettable.
Cost-Effective Advertising
Compared to other media, billboards deliver one of the lowest costs per thousand impressions (CPM).
Supports All Marketing
Billboards boost the effectiveness of social media, digital, and print campaigns by keeping your brand top-of-mind.
Drives
Action
Many viewers visit a website, stop by a business, or attend an event after seeing it on a billboard.
Perfect for Community Presence
From promoting local events to supporting nonprofits, billboards show your business is invested in the community.

What sets us apart

Local Ownership, Personal Connection
We are proudly based right here in Central Louisiana - We know the community, the traffic patterns, and the pulse of local business. You are working directly with owners who care about your brand's success as much as their own.
Flexible Campaigns & Creative Freedom
We understand that every business and every message is different. That's why we offer flexible contracts, unlimited creative change-outs for digital billboards, and custom scheduling, so you can run seasonal promotions, events, or last-minute campaigns without extra fees.
Fast Turnaround and Local Service
When you work with us, you get fast response times, same-day creative uploads, and personal attention. From artwork design to installation, we keep your campaign moving quickly and seamlessly.
Competitive Pricing, Exceptional Value
We believe great advertising shouldn't come with over inflated costs or hidden fees. Our rates are straightforward, transparent, and designed to fit local business budgets- offering the same visibility and technology as national competitors, but with value and flexibility.
Community Commitment and Nonprofit Support
Light It Up is deeply rooted in the community. We PROUDLY support local schools, Churches, charities, and events because we believe advertising should also shine a light on the people who make our area great. We offer discounted rates to nonprofits to help promote events, fundraisers, and causes that make a difference in Central Louisiana. Giving back is a cornerstone of who we are.
High Impact Digital and Vinyl Locations
Our boards are strategically placed in high-traffic, high-visibility areas throughout Alexandria and Pineville markets.
Innovation with a Personal Touch
We combine big-market technology with small-town service. Our digital network allows dynamic content, flexible scheduling, and multiple creative rotations, but behind every board is a real person who knows your business by name.
Organizations We've
Worked With.
Delivering creative solutions for brands of every size.